Wednesday, June 18, 2014

Viral Video of Week: Another Nike World Cup Hit

Nike’s got another World Cup themed viral hit  – the athletic gear maker’s latest video in its “Risk Everything” campaign has garnered more than 51.6 million views in just one week, according to Visible Measures.
The five-and-a-half minute long animated commercial, entitled “The Last Game,” pits cloned soccer players against the human team of soccer superstars like Cristiano Ronaldo, Wayne Rooney and Neymar. In the end, the spot reminds viewers that risk taking is essential to winning the big game...http://blogs.wsj.com/cmo/2014/06/17/viral-video-of-week-another-nike-world-cup-hit/ http://www.youtube.com/watch?v=Iy1rumvo9xc#t=16

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