Grumpy Cat rewarded for persistent frowning, gets endorsement deal

/ AP

Internet sensation Grumpy Cat is overwhelmed with joy at the news of her endorsement deal with a pet-food company.                                                                                                                                                                                                                                                                                                   By Jim Salter The Associated Press:

ST. LOUIS—It probably won’t affect her famous mood, but Grumpy Cat now has an endorsement deal.

The frown-faced Internet sensation, real name Tardar Sauce, is now the “spokescat” for a Friskies brand of cat food, Nestle Purina PetCare announced Tuesday. The St. Louis-based company didn’t release terms of the deal.

Photos of Grumpy Cat, her brown and white face in a constant scowl, have become a constant presence on Facebook and other social media, often accompanied by crabby messages such as “I don’t like days that end in Y” or “I’m listening, I just don’t care.” She also is among the biggest stars of the peculiar trend of cat dominance on Web videos and postings...Continue reading...