Free Music on Facebook: How Can It Fail?

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Sally and Sam visit Facebook now and again. Free music? We will be over to check it out.  Facebook will launch a music service   by Pete Cashmore     later this month, we reported last week. Facebook is partnering with top music services Spotify, MOG and Rdio to let users stream music on Facebook.com.
For the uninitiated: Spotify is a service that lets you listen to virtually any song for free on your desktop, with an occasional (but infrequent) ad. Users can pay a small fee to remove the ads or use the service on their phones.
That’s right — Facebook may be about to unleash unlimited free music to all its users.
Providing free music to more than 750 million people (assuming Facebook Music launches globally) seems like a no-brainer: Why wouldn’t everyone in the world want to listen to and share free music with friends? This is the web equivalent of giving away free ice cream.
How could Facebook Music fail?
That’s the topic of my CNN column this week. Read here